Mapping experiences : a guide to creating value through journeys, blueprints and diagrams by Kalbach, James Publication date 2016 Topics Consumer satisfaction, Consumer satisfaction -- Evaluation Publisher Sebastopol, CA : O'Reilly Media Inc. Collection internetarchivebooks; inlibrary; printdisabled Contributor Internet Archive Language English.. Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isn't just about product and service design; it's about understanding the human condition.
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Understand the underlying principles of diagramming, and discover how these diagrams can inform strategy Learn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experiments See key diagrams in action, including service blueprints, customer journey.. Experiences A COMPLETE GUIDE TO CREATING VALUE THROUGH JOURNEYS, BLUEPRINTS & DIAGRAMS Praise for
