Steve Sorensen Vice President at PEA Group The Org

Owala was launched by Trove Brands in 2020, with the FreeSip as its first product. [1][4] Trove Brands was founded by Kim and Steve Sorenson; their son Michael Sorenson serves as CEO. [1][5] The company originated with the BlenderBottle, a protein-shake mixing bottle, and later expanded into a portfolio of brands including Owala. [1][4] Trove Brands initially tried to market the FreeSip under.. Owala's overnight success was seven years in the making Owala's parent company, Trove Brands, was founded close to 25 years ago by Sorensen's parents, Kim and Steve Sorensen in their Utah living room—where they invented the now widely popular BlenderBottle (used to make protein shakes).

Owala's parent company, Trove Brands, was founded close to 25 years ago by Sorensen's parents, Kim and Steve Sorensen in their Utah living room—where they invented the now widely popular.. Owala is a brand under Trove Brands, which also includes BlenderBottle, Whiskware, EcoBrite, Avana and two new brands that will launch this spring: Oath Nutrition, a sports performance brand, and Canoo, a new line of kids' nutrition products. But let's start at the beginning in 2000 with BlenderBottle, founded by Kim and Steve Sorensen.