The Liquid Billboard advertising campaign from Adidas has been awarded the Outdoor Grand Prix at the Cannes Lions International Festival of Creativity.. The adidas Liquid Billboard activation ignited a conversation around body positivity and the new inclusive swimwear collection, that rippled through the region and out to global media.
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Adidas Billboard Run combines local knowledge with speed in a unique urban running race. For four days, runners challenged each other by racing from Billboard A to Billboard B across the city. The campaign redefined how billboards function by turning them into active race checkpoints. Rather than serving as static ads, these dynamic billboards became interactive starting points that tracked.. Campaign Summary: We created the world's first swimmable billboard, inviting women to dive in to become the stars of the campaign and see themselves celebrated regardless of shape, ability, ethnicity, or religion. We turned our audience into brand ambassadors to show off adidas' new inclusive swimwear collection.